SaaS Board Advisory
Boost your business and get personalised guidance from an experienced SaaS founder and professional with a 15+ year trackrecord. Sparring with someone who knows the ropes and has experienced it first-hand.
Schedule an introductory call
Boardroom advisory for SaaS companies
Maximise your business's potential with customised expert advice on SaaS strategies, efficient implementation, and ongoing optimisation to foster growth and innovation.
Get expert advice and guidance from a seasoned professional with SaaS industry experience and knowledge.
Boost your SaaS company with the expertise of a SaaS Advisory Board. Access hands-on advice on expansion, sales improvement, marketing tactics, and service delivery refinement to propel your success.
Why a SaaS Board Advisory service
Balancing the numerous tasks and obligations that come with managing a SaaS company can be quite challenging, particularly in the fast-moving and -changing software industry.
Common challenges in SaaS companies
- Misalignment with your ideal clients
- Reaching new customer segments
- Finding the right partners
- Ineffective marketing results
- Need for better account management
- Low conversion rates
- Customer retention challenges
- Weak value proposition
- Service delivery issues
- Product/user experience optimisation hurdles
Are you a CEO or founder of an early-stage SaaS company? If so, you might need someone on your side to coach and guide you.


SaaS Advisory how it works
After we conduct a complimentary introductory call to evaluate our mutual fit, we will set up another call to define the specifics of my role as your Board Advisor. Following that conversation, I will provide a customized proposal to kick off the SaaS Advisory service.
Depending on your needs, we can then schedule a series of regular (bi-)monthly meetings.
Additionally, as part of your service package, you can reach out to me via WhatsApp or email anytime for guidance or support. I typically respond promptly, and I assure a reply within 24 hours.
Frequently asked questions
Here are some common questions about the SaaS Advisory Service.
Consultants are often involved in hands-on roles within particular projects, where they carry out tasks and tackle complex issues that require extensive expertise in specific fields. Conversely, advisors generally deliver ongoing strategic advice to the Board of Directors and CEO, spanning multiple disciplines.
The most common arrangement is to have 1 or 2 meetings per month, depending on your needs. In simple terms, we will conduct monthly advisory calls that will last no more than 2 hours, excluding preparation time.
At times, clients may request that Advisors become involved in more operational projects, which could increase the estimated hours (consider activities such as recruiting, customer engagements, partner acquisition, and similar tasks).
The primary objective of start-ups is to enhance shareholder value, a goal that is equally pertinent to Advisors. In essence, the focus is on generating dividends. Therefore, compensating a startup advisor with dividends is a widely recognized practice, and an equity compensation package can yield significant benefits for both advisors and the company’s owners or investors.
Growth Advisory Europe is committed to providing a bespoke proposal tailored to your specific needs, the duration of the engagement, and the current stage of your company.
To illustrate the financial aspects, when engaging an Advisor, the average hourly rate is approximately €250, exclusive of expenses, with a typical minimum commitment of 4 hours per month (starting at €1000/month or €12000/year). Consequently, the equity share is determined by dividing the advisor's contribution value by the overall company valuation, which generally falls within the range of 0.5% to 2%, contingent upon the company's valuation and stage of development.
Furthermore, a hybrid compensation model is available, which combines a monthly retainer with dividend payments, offering flexibility and alignment of interests.
Please feel free to get in touch with me whenever you need support or advice. I am committed to being available to offer strategic guidance as needed. While some clients opt for weekly check-ins, others may reach out more often. Just let me know how I can best serve you, and I will do my utmost to accommodate your preferences.
✽ What SaaS Advisory offers
Discover the
main three benefits
Dedicated Attention
We provide tailored digital strategies and solutions that align with your specific goals, driving innovation and efficiency in your online presence.
You are in control
Our team offers round-the-clock support to ensure your digital platforms run smoothly and any issues are swiftly addressed.
Peace of Mind
Access the latest advancements and tools that enhance your digital experience and keep you ahead in the ever-evolving tech landscape.
Ready to embark on a new journey with a SaaS Board Advisor?
Let's turn your vision into reality. Contact us today to set your brand on the path to digital excellence with us.